[nedwin]

I worked on a startup in this space for about 6 months last year which might explain if my answer is a little cynical.

It's great that you've been able to build a business providing web services for NPO's. It can be a very rewarding experience.

From my time spent in the space I've found that few of the small to medium NPO's (which we call not-for-profits or NFP's in Australia)I've found that there is a heavy cost in terms of education to demonstrate the benefits of social media activities. Many times the benefits are medium to long term whereas these organisations need solutions which work a little faster than that in order to justify the expense to their boards.

It may be an obvious thing to say but I would be focusing on presenting solutions with a clear ROI for both yourselves and the non-profit.

After we shut up our startup I've since gone into the for-profit online marketing space. The returns are a lot greater and there are a lot more companies willing to spend money to test new ideas. I hope to come back to the non-profit space one day, but probably not until I've got some clout to make real change (ie networks or capital).