[Pfhreak]

I'm finding the opposite -- it's always showing me information for teams I'm not interested in.

I'm interested in games that are significant cultural events -- my city's team making the playoffs, the cubs winning the World Series, etc. Outside of those times, I have no interest. Yet despite ignoring stories, I get frequent updates about players, teams, and events I have zero interest in.

Also, despite searching regularly for e-sports events, I see no updates on the teams in the LCS, or in Starcraft II's various tournaments. Or EVO. The sports events I do care about seem to have no support.

[disillusioned]

There's an option you can select in Google Now to specifically disregard these teams, either through the action menu on the card, or in the preferences section of the Google Now app. Merely ignoring or swiping away the cards doesn't change Google's estimation of your preference of the teams.