[Ajedi32]

Seems like names on the "App Store" [are going to be regulated by Google][1] to prevent that:

> There will be app store-like policies in place to prevent things like keyword camping — one developer using another company’s name for their action or another developer trying to jump on owning important keywords like “shopping.” Douglas says that “this is a large reason for there being a review process. Much of the policy compliance is this process of name selection. “

[1]: http://www.theverge.com/2016/12/8/13878444/google-home-devel...