[mooreds]

> finding a way to cater to the passively looking engineering job

Isn't that what SO does, quite well?

An idea I had that I have never implemented but would happily subscribe to is a weekly or monthly newsletter with jard data about salaries. Not self reported salaries, or salaries from job posts, but honest to goodness salaries, anonymized.

I don't know how you would get the data, but I doubt you'd have trouble attracting subscribers and attention if you had good data.