[kbenson]

> there isn't really an option to go slowly and let the community grow.

Sure there is. Just not while also being the dominant, or one of the dominant players in the industry when there is competition form a bit name. Pebble didn't have to be a dominant player, they could have positioned themselves differently if they wanted. Both paths are a gamble, but if it comes to a small company I own trying to compete with Apple/Samsung/Google and it's obvious their resources give them an edge (which they almost always do), then I think I would try to position myself to net necessarily compete with them directly (e.g. be the more hacker friendly device, don't shoot for the luxury market, find some cool thing they aren't offering, etc).