You're confused. Apple Watch version 2 starts at $369. Apple Watch Nike+ (which is also a version 2 device) also starts at $369.
It's the Apple Watch version 1 (not to be confused with the original Apple Watch, which was discontinued, despite being obviously confusing to just about anyone) is what starts at $269.
PS: I momentarily thought maybe Apple had 'pulled a Siri' on the Watch. When the iPhone 4S came out, Apple deleted Siri from the App Store so only new (4S and later) devices had it. Pretty sure it increased upgrade rate.
Really annoys me that Apple made the versioning so confusing for the watch. As a WatchOS developer, it's really important to know there's three distinct versions, but I argue even a consumer should probably know (especially if buying used).