Pardon my presumption in asking, but assuming that clickbait titles actually work as intended, what balance do you seek between pageviews and accuracy? In relation to that choice, what type of audience do you seek?
We avoid clickbait titles, compared to what you see on a lot of sites, but try to make the title appealing and accurately informative. Pageviews are important, you want to be read...but we always strive for accuracy and context. It can be a fine line struggle that all media goes through.