[michaelbuckbee]

I'd be willing to bet that the majority of people browsing don't know that it's even a standard feature to search within the text of a webpage.

[dri_ft]

I accidentally put a friend of mine off Wikipedia a few years ago by using Ctrl+F on it in front of her. She assumed it was a feature of the website, not of the browser, and thought it looked too complicated.

[kazagistar]

"You pick the search button from the menu on the top, just like copy and paste, right?"

[AstralStorm]

No, that's a web search. To page search from there, you have to click the icon and choose search in page first.

[mrob]

In Firefox it's called "Find", not "Search". I think this is a better name because it distinguishes it from web searches, which most people will think of when you say "search".