[rfrank]

I think there's some truth in both perspectives, and the balance of process vs. software improvement comes down to how aggressively you need to compete on price. On cheaper stuff where prices is a bigger determining factor, it makes sense to me to focus on process and driving down cost. For markets where that's less of an issue, software innovation is the way to go. The Here One headphones [1] seem like they manage the balance pretty well. The Onyx One is super cool by the way.

1: https://hereplus.me/