[chronic92]

You're going to back up your claim with anecdotal evidence? The overwhelming majority of people do not go to the grocery store as a social exercise. People view it as a chore. They want to get in and out as soon as possible.

[monodeldiablo]

"You're going to back up your claim with anecdotal evidence?The overwhelming majority of people do not go to the grocery store as a social exercise."

Wait, where's your evidence for this claim? I live in a small town in Croatia and, no, the overwhelming majority of the people in my neighborhood are not in a hurry to get their shopping over with. The speed at which groceries are acquired is just one metric out of many influencing their experience.

This is not to say that progress is necessarily bad or that checkout lines are great, merely that reducing every transaction down to its economic value risks overlooking other, less quantifiable aspects of the transaction.

You're biased by your experience, because you live in a world that's starkly segmented between work and play. I lived there, too, so I understand your perspective. But your values -- and Silicon Valley values in general -- are not necessarily universal.

[mfarris]

His personal feeling and experience of going to stores is "anecdotal evidence"?

Where is your three-year, peer-reviewed study into the emotional motives of shoppers? After all, you flatly stated that "The overwhelming majority of people do not go to the grocery store as a social exercise."

Since you seem to be a very serious, data-minded person: CITATION PLEASE.

[matco11]

Well maybe you too should take your turn to back your claim with evidence!

I shop fast too. I get in and out as fast as I can, because - after all - the attendants in the store where I go to would not know a leaf of spinach from a leaf of kale...

The same applies to my electronics shopping...

...at least I can justify the guys there not knowing kale!

Jokes aside: not all stores are like that, and not all people shop like that.

I can think of many elderly people using shopping as a main daily source of social interaction.

Diversity means choice and choice is generally good.

I think the interesting point here is that when you remove social interaction and product advice from physical stores, then really you might as well only buy online... and Amazon is the king of online.

So this looks like a fantastic move by Amazon.

[binoct]

To be fair, there's no evidence presented to support your claim either.

[gotrecruit]

i have to agree. i hate any level of socializing at the supermarket - i'm there to get what i need and be gone. i don't mind running into friends i like, but i really get annoyed running into casual acquaintances due to the social niceties.