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by Spooky23 3487 days ago
Not necessarily. Implicit bias is always a risk for these kinds of review sites.

For example, if vendors know that the site is reviewing their products, they can provide support or a higher level of service to the review and influence the rating.

Magazines like Consumer Reports go to great lengths to bake bias out of reviews, and avoid this sort of risk. But their process has its own problems, as it requires that the reviewers really deeply understand the product, or biases ratings towards customer satisfaction.

My own car (my trusty Honda Pilot with 300k miles) is an example. It featured a poorly handled transmission defect and recall, yet CR scored a very high expected reliability rating, due to historical owner satisfaction.

Caveat emptor applies as always but I agree with you the Wirecutter is a generally good review site.