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by groovy2shoes
3485 days ago
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Chuck had a rather infamous product placement for Subway in the second season that worked out pretty well. The placement itself was gratuitous and over-the-top, and it drew quite a bit of criticism from the press. Yet, I thought it worked well for comedic effect in the context of the show, especially considering the character involved and the contemporary absorption of Subway's ad campaign ("five dollar footlongs") into pop culture. Sure, I rolled my eyes at it, but I also had a good laugh because it was obvious that the show was self-aware in the way they did it. Anyway, I only bring this up because, while I agree with you in principle, I think that in the right context, exaggerated product placements can be as palatable as subtle ones. (Later on, when the show was being considered for cancellation, a massive fan campaign had hundreds of thousands if not millions of fans getting themselves some footlongs to eat during the season finale and mailing the receipts to NBC, thus saving the show for three more seasons). |
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