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by ant512 3491 days ago
The Atari Lynx wasn't massive because it needed to be; the creators listened to their customers:

"In all the focus group testing, and we did a lot of it with consumers, we had a bunch of different models that we showed them," Mical recalled in an interview with 1UP.com. "[We asked] "which one do you like? Which one would you like to have it be?" We showed them big ones; we showed them little ones. We showed them gigantic ones; we showed them little tiny ones. They loved the big ones. They all told us, 'Make it big. Make it big. This one feels like it's substantial and I'm really getting my money's worth.' They all told us to make it big, so we made it big. And when it came out on the market, they all said, 'Why is this damn thing so big?' It'd drive me nuts, because the original Lynx was mostly air space inside. We put it in, because that's what they told us they wanted."

http://www.usgamer.net/articles/too-good-for-its-day-ataris-...

1 comments

Focus groups are absolutely the worst way of getting product insights. Unless they are extremely well run to counterbalance a huge number of cognitive biases and random influences within the group, don't do them. They can be worse than useless.