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by ci5er 3490 days ago
> Growth Hackers

Based on its usage in these last two comments, I think I must not understand what the phrase "Growth Hacker" means. I thought it was someone who was critically focused on increasing the numerator and decreasing the denominator in various SaaS KPIs. You don't seem to be using it that way. Is this a new job title in the Bay Area? Or, more generally: would you define this phrase for me?

1 comments

I think they mean the people that are basically marketers/sales people who aren't creators and despite often thinking so aren't visionaries either. The type of person that "just needs someone to do that nerd shit" and they'll turn it into a huge success. Like the two guys that flew from London to show up Justin Kan's house uninvited.

Which isn't to say that can't be successful. With a piece of shit MVP coded by the winning bidder, some slick design, a good sales pitch and a ton of luck you might just get enough money to pay a real programmer enough to develop something that can actually get some serious investor cash which you can use to rewrite it yet again to get a real product that can scale.

I think I know the kind you are talking about. They show up on Quora wondering how they can get a co-founder to do all the tech work for 30% of the company -- IF they can find someone who won't balk at signing an NDA to get a glimpse at their super-duper amazing idea. Thanks!