[elicash]

"According to a study done by the Word of Mouth Marketing Association (WOMMA)"

Quick, before reading the article, what do you think they found?

[hfourm]

It is sad we can't assume any objectivity in any research/studies based on who is sponsoring them these days.

Not saying their study was biased, just that the joke plays to an assumption we all make.

[danaseverson]

There are also two other statistics mentioned by entirely different sources/studies. Why didn't you call out those as well?

[elicash]

Because those are not as humorous.

[ckeck]

Fair enough -- I like your style :)