They did just re-organize that dropdown in AWS, it's actually much easier to search and find things. You can also pin commonly-used services to the top menu bar too.
For someone familiar with the products, yes. But for someone new to AWS most of these options don't make sense. I'm looking at a menu with hundreds of options like Snowglobe and Beanstalk and I have no idea where to start. Are they trying to brand their trademarks as the defacto name for the service (like Kleenex and ChapStick have done)?