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by david927 5891 days ago
The EU is a bigger market, overall. And as China knows, you can sell to places without being there.
2 comments

The EU isn't really a single market. While Amazon.com, Yahoo, Google, MS and others were able to start with a single product or service for the entire country, they each have many multiple offerings in various EU countries.

You can't just make a quality OS or a website in English and start selling all over Europe. You can do that in the US and be a market leader in every state.

A market isn't a language. (And by the way, a "quality OS" that only supports English is a bit of an oxymoron.)

The EU has no internal borders; it is a single market on a single currency.

That's not actually true. It's [arguably] a single market, but it's not a single currency - large parts of the EU do not use the Euro (Britain, Sweden, Denmark and all of the newer entrants to name a few - it's only I use by 16 of the 27 member states).
The EU is a bigger market, overall.

And it's far from homogeneous in terms of laws which would apply to you doing business in its various member nations.