[boucher]

This is a terrible analogy. In the real situation, Apple has forced developers not to use third party technologies, ever. In your hypothetical, the owner chooses not to go to McDonalds on occasion.

An apt analogy: The owner of a four star restaurant says that McDonalds is shit food, and refuses to let patrons who eat at McDonalds into his restaurant. Then, when not at work, this owner goes and eats at McDonalds. That's what is happening here, and yes, its hypocritical.

[chc]

I imagine it looks terrible because you missed the whole point. Apple doesn't care if you make cross-platform apps (eat McDonalds) — they just don't want them on their high-end mobile platform (their anniversary). They are perfectly happy to have them on Windows (their lunch break) or to have patrons who eat at McDonalds occasionally (have non-iPhone cross-platform apps).

Jobs' position is that cross-platform apps suck. Apple is mainly concerned that iPhone apps don't suck. If Windows apps suck, Jobs isn't going to cry too much.