[ChrisNorstrom]

Yes. Same here. I've tried Google Adwords, Facebook Ads, Reddit Ads, BlogAds aimed at design websites, and a custom placement by a site itself (paid $300 for a top header ad (the best position) and got nothing from it.) Literally hundreds of dollars wasted and not a single sale. I was pissed.

People ignore ads. 1 year I was simply mentioned on DesignMilk.com and my calendar sold out. The following year I paid $300 to advertise at the top of DesignMilk.com and didn't get a single sale. That's what really made me realize advertising is highly unwanted.

When I ask around to other inventors and sellers of physical products, Advertising is just a waste (except if you're selling a high priced item that can easily make the money back on a few sales). It's a suckers game if you're like me, selling a low cost item at high volume. If the advertising worked for all these businesses they would keep doing it. They don't. They run a few campaigns, advertise for a bit, watch it fail, then leave, and the next sucker takes their place. Unless you're one of those big box stores that advertise every week. But you are not walmart or target. You do not make millions in revenue a day. You cannot afford to run full color catalog ads bundled with newspapers every single week.

Also, don't let flash sales fool you. Back when I sold my large format physical paper calendar on Fab.com (back when it was big, it went bankrupt and reorganized due to... spending too much on advertising and not enough revenue, ironic isn't it) I sold out in less than 1 month. All 300 units sold out at $15 each. When they reorganized I was literally ruined. They no longer took in calendars like mine. I was stuck selling on Amazon.com and Ebay.com and Etsy.com and sold just a few units.

But man was the journey worth it. I lost thousands but I learned enough to justify it.