[Trundle]

Plenty of companies have success. There are tons of digital marketers killing it on there. The level of targeting you can achieve is absurd. It's zero sum game where you compete against other advertisers though.

Because of this it seems incredibly obvious to me that it'll almost certainly be unprofitable until you've done a lot of work to optimise your campaign (as you're competing with bids against people who have optimised their campaigns) and also probably be incredibly unprofitable if you're not a full time professional digital marketer specialising in facebook ads (because that's who you're most likely competing against for eyeballs).

Yet I see average punters throwing tiny budgets around and failing at facebook used as evidence that facebook advertising is garbage on a regular basis.

[JPTeasdale]

Oh, I'm not trying to make the case that it's impossible. Just that it seems a lot easier than it is. Most people coming out of a Kickstarter wont have several thousand dollars to figure out how to say "This hoodie, created by a mom, is over 1,000,000 on Kickstarter".