[ClassyJacket]

>You can most definitely not set up your first campaign, pick the first targeting criteria that comes to mind, and expect good results with a positive ROI within the same day.

I have actually literally done this. Just took a stab at an audience, got sales that justified the ad right away.

But we're in a great position with profit margins. They're hand assembled craft items that people generally buy for gifts or weddings, so cost to make is low and sell price is pretty good. Businesses that require high volume on low margins would have a much worse time.

[vertex-four]

I have a suspicion that artisan products might also work better on Facebook in general, given the context that the users are in when they're on Facebook?

[chrishacken]

I have done this as well, but it really comes down to the product you're selling. We're an ISP and our market is extremely under served, so people are literally desperate for a better option. Easy sell, IMO. I imagine we'd have a hard time trying to sell literally anything else locally on FB.

[vincefutr23]

Soecifically for weddings, what was the demographic / criteria that you targeted ?

[ClassyJacket]

Women, 24+, interested in family, weddings, gifts, babies, family photos, etc. We kept it to Australia for now, but I'm working on going international.

Since the items integrate the buyer's photo, people also often use them as memorials of dead people, but we didn't specifically target that. Yet.