[bduerst]

Only for awareness marketing.

Usually direct response marketing (like ads to buy a game) is paid per click, so you weren't getting people charged before you started ad blocking, when you weren't clicking on the ad anyways.

And as a beside, people typically don't do direct response marketing to engineers, because it's known they don't click on ads and they're better marketed to through referrals from other engineers and online content (like this article).