[incogitomode]

Yes, exactly that.

I'd love an easy option to only include ads on sites that I trust, or that do ads well, and some reliable metrics surrounding that. Then content producers could get some feedback on "ad acceptance rates" and create better user experiences.

Now that I think about it, one of the most obnoxious things about online ads isn't that they are eerily intelligent, but that they are still mostly dumb forms of broadcast.