[aantix]

You guys may be in a position to make Facebook Ads work, because of your existing customer list. If I recall correctly, setting up the appropriate demographic channels is way too hit or miss. It'll be an expensive education.

BUT, if you have an existing customer list (like yourselves), FB gives you an option to upload those existing customer emails and it will do some AI matching to find the appropriate customer demographic pools? From the tutorial I read, this was the only chance you'd have to get any sort of traction on your campaign right out of the gate.

Disclosure #1 : I've never run a Facebook ad campaign in my life just read several tutorials regarding running a successful campaign.

Disclosure #2: I don't remember where I read this information, but given the fact that FB knows everyone's interests (directly and indirectly from statuses and likes), their algorithmic assessment of who should see the ad could be worth trying.