[rezashirazian]

Facebook ads work best for retargeting. If someone has viewed your site and shown interest in your product but has not converted.

[greglindahl]

Don't many customers view this as being creepy? Does it cause more brand damage than the sales are worth?

[rezashirazian]

I don't think retargeting is particularly creepy.

What is creepy is that when my in-laws were visiting for the first time I had a American Express ad with Tina Fey congratulating me on meeting my in laws for the first time.

the ad: https://www.youtube.com/watch?v=rEX5e-_YxxA

[lostlogin]

That would put me off both the advertiser and the platform (Facebook? Google?) for life.