[takeda]

He meant that you typically use base64 when the medium you use (e.g. email) doesn't support binary data. When you compress base64 encoded data you get back binary output. If binary output is ok to transfer, then why would you use base64 in the first place? Why not just compress the raw data?

[detaro]

If your embedding encoded data in another file format which forces restrictions on it. The encoding in the article is very explicitly optimized to be embedded in HTML attributes, which have a limited character range. The full HTML document is later compressed for transport, over a protocol that a) is aware of the compression and b) can transport binary data.