That happened at least 10 years ago with the publication of The Game [1] and the emergence of the pickup community [2].
And if you want to know how insufferable it's been, just ask any woman who's been in the dating scene in the past 10 years how they feel about 'negging'.
I'm more of a relationship kind a guy, but let me tell you if you workout women are no saints either. Women 'negg' as well and use very brash language of your body parts and what they would do with you.
>That happened at least 10 years ago with the publication of The Game
Despite what you may feel about pickup artists, The Game is genuinely worth a read.
The trick is not to read it as a "how to meet girls" manual.
What's most interesting about it is the behaviour of them belies their own insecurity and an uncomfortableness around women. The book itself alludes to this.