well they make roughly 62k from each margin. As soon as they begin to see the ROI from EV R&D (assuming in the future they do) which increases that margin, either by cutting costs associated with assembling a combustion engine and all the relevant components like the transmission, gearing, etc OR producing an engine that absolutely kills the biggest and baddest V12 engine. then it's not far fetched to say Ferrari might begin to steer towards making EV "cool".
La Ferrari's use of electric motor on top of the V12 may just be the beginning. It doesn't make sense for Ferrari to be "slow" which eventually will be the case when EV's instant torque + new lightweight materials + less traditional components adding weight.
It might be that the baseline EV model from Ferrari will be at the track spec cars like the Scuderia, Speciale series but with all of the ameneties and technological innovation that you find on a Tesla, which shows a whole different demand for cars that excel on the technological front.
That might also win Ferrari more customers, people who thought Ferraris were "uncomfortable" or "I just want from A to B while my car drives me home" etc.
I think the idea here is that Ferrari increases desire for cars of whatever engine type Ferrari is making.
If Ferrari started making an all-electric super car and proclaiming it was better in every way than their fuel burning vehicles this would help sway opinion.
La Ferrari's use of electric motor on top of the V12 may just be the beginning. It doesn't make sense for Ferrari to be "slow" which eventually will be the case when EV's instant torque + new lightweight materials + less traditional components adding weight.
It might be that the baseline EV model from Ferrari will be at the track spec cars like the Scuderia, Speciale series but with all of the ameneties and technological innovation that you find on a Tesla, which shows a whole different demand for cars that excel on the technological front.
That might also win Ferrari more customers, people who thought Ferraris were "uncomfortable" or "I just want from A to B while my car drives me home" etc.
All of this is pure speculation of course.