[rollover]

Watermarking puts the liability (maybe not legally) on the customer to protect the files from any third party access because there's always the risk that someone who gains access to them puts the files on the net with your name/email or user id on it. This is something no customer can realistically ensure and to me this is a huge restriction to the usage of the books. Second it's ugly as hell to have the watermark on every page. Third it sends the message to me as a customer that I'm not trusted. WTF dear publisher. I want to buy your ebook although I could find 90% of all ebooks for free on the net. Why do you think would I do that if I didn't want to support your business? You watermarking publishers need to realize that by watermarking you create a defective product. The people who pirate your books get a better product, one without a disgracing watermark. Whenever something like that happens, where the pirated product is better than the legally purchased one, it is a clear indication that the anti-piracy mechanism should be dropped. Big respect to Tim O'Reilly and Bill Pollock who are two of the few people who have fully understood that.