[MaxfordAndSons]

> "The whole idea from the start was to build a site that could kind of infiltrate the echo chambers of the alt-right, publish blatantly or fictional stories and then be able to publicly denounce those stories and point out the fact that they were fiction," Coler says.

Listening to the audio of the interview, I couldn't help but hear him say the above with a sneer. He claims to be a registered Democrat, maybe it's true, but since this is how he makes his living, he clearly doesn't give a fuck in either direction. It's something I detect from a fairly large portion of supposed alt-righters online: they don't actually believe that the racism and fascism they're espousing is righteous or good for them/humanity, but they just don't give a fuck. Years of living with their main source of socialization coming via disembodied interactions in the ether of memes, cynicism, shock material, etc of 4chan and reddit has driven many to a deep and true nihilism. This guy is the one eyed king troll in the land of the emotionally blind.