[ctvo]

Correct me if I'm wrong:

Most links are sent via text (email, messaging, social networks) where they're automatically turned into hyperlinks. Length isn't an issue here.

When they are spoken, vowels help a lot. It's not fun to spell out D-K-L-O-DOT-CO, no not COM, CO.

In the end though, I don't think it matters that much either way, just bikeshedding.

[ahomeDesk]

:) I think once you use the service you will get used to the name :)

[stubish]

I think you are lowering your conversion rate. My guess is if you do A/B testing with invitation emails, more people will use the service with a 'respectable' looking URL rather than one that looks 'dodgy'.

Sure, have a short name once people are converted, but make a good first impression.

[ahomeDesk]

Agreed. And we will def. provide better looking URLS.