[nickpsecurity]

It's catchy, sounds technical, and non-technical people can still spell it. Great name. :)

[eggie]

It is a precise technical term, and using it for a company name is unsettling to a graph theorist. But, it's probably cool for almost everyone else.

[xdma]

When the domain was registered by me and idea originally hatched, the vision was to have the company focused on reverse engineering and the application to it of ideas from graph theory. But things change. Name stuck.