[rhizome]

This seems oddly worded:

"With Frenzy, there’s no limit to your sales volume, the number of products you can sell, or the bandwidth you need." [emphasis added]

[im_a_bug]

Let's not get pedantic! Sales of limited-stock goods will ideally run their course in a super short span of time. For example if I am running a Magento site and am anticipating 100k+ visitors per minute, then I have to start worrying about the need for load balancers, etc. Shopify removes this burden. I think it's clear that that's what they're saying.

[alexbeloi]

I guess they're playing on the idea that some people like to see big traffic spikes during sales.

[brianwawok]

Add a 1 GB image to your store and watch how the no limit thing plays out...