I think this is a brilliant move. I've seen people lining up around the block at the sneaker shop near my house for a new release, so I'm sure there is the online equivalent.
It happens online as well, some people build "snipe" browser plugins to put shoes into baskets as fast as they become available.
These scripts are used both by fans and resellers, but there is another angle: The developers behind the plugins include their own reseller-id in all orders, so they get a bit of money for every sale.
The reseller ids is given to these developers, which makes me think that the brands are in on it as well, they don't care who buys the shoes, as long as they sell them, and they maintain scarcity.
These scripts are used both by fans and resellers, but there is another angle: The developers behind the plugins include their own reseller-id in all orders, so they get a bit of money for every sale.
The reseller ids is given to these developers, which makes me think that the brands are in on it as well, they don't care who buys the shoes, as long as they sell them, and they maintain scarcity.