[sqldba]

1) Always assume that you are being lied to. 2) Gather evidence that can be used to prove whether claims are true or not. 3) Make your purchasing decision.

If you think about it this is not that crazy.

When you buy one of these products from the store you are entirely relying on the manufacturing claiming it has Aloe. Evidence? Absolutely zero. Do they publish anything on the bottle certifying it has aloe?

If they did then you'd want to be able to look up fact sheets and such about where, how, and when it is tested. If the company doesn't provide them it's because they're lying. If they do provide them, it may still be falsified, but you have a higher degree of certainty than you do reading the bottle.

So you don't buy it.

"But I have to put something on my skin! I might be missing out! They could all be lying about something!" isn't much of an excuse. Coming from the POV that they're all lying, you aren't missing out, until they prove otherwise.

With every purchase you're actually taking a losing gamble on the possibility that they're telling the truth, when they've got no reason to do so and provide no evidence to the contrary.