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by brownbat 3494 days ago
As a counterexample, Kirkland Signature's extra virgin olive oil fares really well in independent lab tests, while still being low cost:

http://www.laweekly.com/restaurants/best-bargain-extra-virgi...

But you're right, brands are supposed to promise consistency, not quality. A McDonald's burger should be basically the same at any rest stop, that's one of the reasons they took off. Some brands don't even offer that though.