[andyjsong]

I do agree, the guitar industry is in crisis mode since their main customers (older men) are dying off, literally.

How does the article make me feel? Makes me feel super excited to the nth degree! As the article states, it's a pretty big milestone to play your first coherent song, but in most people, they never get there and quit. We have a low entry, high ceiling instrument that gets you playing right away. We are trying to disaggregate almost every part of the guitar, but when you actually play it, you can play the entire song from day 1, check out the video if you haven't!