[newhere420]

Of course a lot of food innovation has occurred. Clearly, the silent majority are demanding convenience over health. But there is a strongly vocal segment of the population who think it should not have been - and they are very critical, and often demeaning toward those who have made different choices than themselves.

At risk of constructing a straw man, it does appear to be a widely aired view that we ought to go back to "all-natural" meals cooked from raw fresh, organic, non-GM ingredients. In my experience, vanishingly few people actually do this, because it actually is a hassle and doesn't fit well within our modern busy two working parent lifestyles. Indeed, within your own reply you treat the innovation within the food industry with disdain.

I agree that, often, food innovation has optimised for the wrong goals: strictly prioritising convenience over health, for example. But whether you like Soylent-related products or other innovations in food, it's astounding the number of people who are willing to publicly attack engineered food products simply because it's not natural enough for their preferences and lifestyle. But those same people do not care about the naturalness of all the other technology they use.

With convenience food, I believe the proverbial cat is out of the bag and there's no putting it back in. Short of a massive economic/technological disruption that gives adults in families as much free time as they used to have, it's quite unlikely we'll see a revolution in home cooking. Maybe Soylent and other engineered foods are actually healthier than living off takeouts and microwave meals - as many people do - and are worth investigating further, without overly harshly judging those who currently find themselves in situations where they can't find time to prepare home cooked meals every day.