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by AJ007
3497 days ago
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Mathematically I don't know if it is possible to eliminate all returns from ad spend market wide. Then again, negative interest rates should have been impossible. Every trend I see points to greater ad reach. AR + automated transportation means the web expands from your phone to your surrounding. Regulatory intervention could just firewall behavioral targeting and e-commerce in to existing platforms, making Google, Facebook, and Amazon far more powerful. |
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