[lotsofpulp]

My theory behind this is that the most efficient functioning market needs intelligent buyers and sellers. The buyers have to be able to discern what the specs mean, what the quality of the parts are, what the expected lifetime is, and with computers not only that, but they have to be able to evaluate the software options (Windows vs OS X, malware subsidized laptops versus not)? Even explaining malware to a layman is difficult.

So you had the two markets, business and professional consumers who knew what they were buying, and then regular consumers who mostly cared about price but are also swayed by large numbers (more GB, more HZ, bigger screen, more software a.k.a. malware).

Then I think the tide sort of turned in the past decade where even the common populace had realized Windows consumer laptops were full of crap that caused it to run slow and unexpectedly and people noticed Apple's laptops were more consistent with user experience (which they were), so now Apple has a reputation of being the no nonsense brand (which they deserve). Of course, now Apple can also charge a premium for this so you see people with disposable income sticking to Apple's ecosystem, and then the rest of the OEMs fight for price conscious consumers and getting barely any profit out of it.

Obviously for Apple, keeping things simple keeps their operating costs down, so they don't need to cater to every purchaser, and they probably decided that now they're the default brand to purchase if you have the money, they don't need to waste resources chasing after a small segment of the market looking for extremely high specifications.