[lindsayrgwatt]

I think the point is around how coding can give you superior analytical skills that just blow people away because you can generate better insights.

Examples I've seen are people in marketing departments who can write a little python script and suddenly analyze hundreds of thousands of data points. Or someone who combines thousands of geo-targeted data points to better decide where to open chain x's new store.

Traditional companies are structured so that there's a "marketing" team and a "business intelligence" team of dba's-cum-statisticians. 90% of the time, if the marketing person doesn't ask the perfect question, they don't get a useful answer - and the BI person is on to their next task.

The coder can both ask the question, generate the data and then iterate based on the results of the output. Hugely powerful and can't be done by 90-95% of people in most companies.