[holman]

They're not even out of beta, yet; give 'em a bit of time first. :)

For what it's worth, I've been on the beta for a few months now, and have known Eamon for years. They're very good people, and I'm really stoked to see this out in the wild.

[allerhellsten]

Don't know any of them, but my BS detector went off pretty hard - more advisors than team, completely unclear value proposition and a brand strategy that will keep them out of any first page SERPs for some tome coming (with nobody finding them on an .is domain and few chances to get a .com) makes me wonder what they're up to.

[EamonLeonard]

We do have more advisors than team. Cohort was founded by me, and I brought three of the best people I know on. I don't know if you've ever been a single founder, but it's really tough to start something, just by yourself.

I've had co-founders in the past, and it's very different doing it yourself. Before the team was properly formed, I asked some friends for help. Some of it was product related, some of it was business and fundraising related. And some was just moral support.

I don't think there's a hard and fast rule to the ratio of advisors to team. Every startup is different, every product is different and every team is different.

As to our value prop and brand strategy, I admit, there's a lot that's not obvious from what's essentially a holding page. -- we're still pre launch, and in private beta, which I mentioned in opening paragraphs of the post.

Regarding .is, as I said above, there's a specific reason that was chosen, more to do with the product than with marketing.

If you'd like to see for yourself what we're up to, I'd be happy to give you a demo. Drop me a mail on [e-mail] and I can set something up.