[jdietrich]

I like it.

The tech community tends to be a bit dour and pompous. We tend to overblow every tiny announcement into some world-changing event. Look at Apple's recent announcement video for their $300 book for a particularly gratuitous example.

It's healthy for Tesla to retain a sense of self-deprecating humour. Self-driving cars are massively important, but they're also a bit silly and strange. There's no harm in acknowledging the absurdity of a car that drives itself. There's no harm in bursting your own bubble.