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by nessence 5896 days ago
The stats are for "AD" content, not Web Traffic.

I would estimate Android has more ad-supported applications so I'm not surprised at all.

To reiterate, this statistic has nothing to do with web traffic.

Original release: http://www.businesswire.com/portal/site/home/permalink/?ndmV...

2 comments

> would estimate Android has more ad-supported applications so I'm not surprised at all

Always interesting when people refute metrics with hand waving. "I would estimate" is a good sign that you shouldn't.

AdMob isn't secret about their metric methodology. http://metrics.admob.com/

It is overwhelmingly driven by mobile web sites (which, humorously, usually call themselves "iPhone versions"), which I think is pretty fair to use as a comparison point.

I would estimate Android has more ad-supported applications so I'm not surprised at all.

I can't think of any ad-supported Android apps. (I have a lot of apps, and none of them have ads.)

Really? There are tons of them. Some of the AdMob supported apps on my phone at the moment include:

* Movies (Flixster) * Load Monitor * MixZing * Virtual Beer * BlueTooth File Transfer * Carr Matey * Aldiko * Camera Magic * VG Classics Board * Dolphin Browser

The Hacker News Reader app is also ad supported, although I think they're using a different ad network.

... and I can't think of any iPhone app using AdMob
From mine, HeyWay and AccuWeather use AdMob, while Instapaper Free uses "The Deck"