[koolba]

Usually plays out something like this:

"Hi $BIG_COMPANY, we'd like to expand our usage of $SOFTWARE that we've already got a $BIG_MONEY license for. Where can we get client drivers for a new app that will use it?"

"Hi $CUSTOMER, that's great news. Send us a check for $MORE_MONEY and we'd be happy to help."

"Hi $BIG_COMPANY, to clarify, we're already paying $BIG_MONEY for a license for the server and we'd like to expand our usage of it. That means in the longer term we'd be more entrenched into using it and would likely renew your contract."

"Hi $CUSTOMER, that's great news. Send us a check for $MORE_MONEY and we'd be happy to help."