[x0x0]

The hard math with ads is that Google keeps perhaps 30%, and from that they pay themselves and their costs. So there's not very much customer service you can offer on accounts that earn them $100 to $300/year. And there really is an enormous amount of real fraud.

[ComputerGuru]

That's not how it works, though. In business, you always factor in the cost of everyone, across the board. Ten minutes on the phone with technical support with any small software company is certainly worth more than the paltry $20 license you paid for.

Just like hotels factor in the price and rate of stolen towels when pricing their rooms for everyone, Google, like any other business, makes money from some of te customers and loses money on others. We don't get to pick only the winning horses. Your grocery store doesn't ban you because you dropped a dozen eggs and then left with a 10¢ stick of gum - they price it in.

[x0x0]

Being good at business is, in large part, only serving profitable customers. There is no legal right to purchase services from SAAS companies that said company doesn't care to provide.

[wongarsu]

>Being good at business is, in large part, only serving profitable customers.

I strongly disagree with that notion. Even if you know in advance who will be profitable, you often gain more customers by servicing all customers (or at least the vast majority).

Two examples:

1. A lot of internet companies are built on servicing everyone, and extracting money from a tiny subset (github is one example).

2. If one in every thousand customers costs me more in support than they pay, that's one thing. But becoming known for good support will be more profitable than becoming known for kicking customers who ask too many questions.

[cullenking]

We find it to be very good business to provide amazing customer service to all users, free or paid. It results in better word of mouth advertising. It's so appreciated by users that they will evangelize for your service, assuming it's something they use regularly.

The cost for support is low too, relatively speaking. Obviously not all businesses have enough margin to consider this, some support is more expensive than others etc.

[Dylan16807]

Oh it's perfectly fine to only have certain customers.

The problem is when you accept customers and then don't provide proper service.

They could require $1k or $10k per month minimum volume. But they don't. They accept everyone and then stonewall at random, sometimes even when people are high-volume.