Some other pointers that give context here:
My blog post on my motivations: https://www.eightypercent.net/post/another-leap-heptio.html
The press release: https://blog.heptio.com/founding-members-of-kubernetes-team-...
Blog post: "Cloud Native Part 1: Definition" https://blog.heptio.com/cloud-native-part-1-definition-716ed...
Guest article (from Craig): "Cloud Native: Service-driven Operations that Save Money, Increase IT Flexibility " http://thenewstack.io/towards-cloud-native-operations/