Are gTLDs like this even worth it as a primary domain? In my limited experience, these kinds of domains tend to confuse people who are not technically oriented.
For people who aren't technically oriented, anything that isn't .com/.net/.org (and regional variants like .com.au) are confusing, but there's no good domain names left there. If you're starting a website you're stuck with the choice of a terrible .com domain with shudder hyphens or something, or you can get something like yourbusiness.shopping or yourhandle.blog.
It's gonna be a case-by-case thing whether one option is better than the other, but them's the breaks.
It's gonna be a case-by-case thing whether one option is better than the other, but them's the breaks.