[Chathamization]

> Then it's a failure in marketing, as the fire deparment doesn't market itself as "department for throwing water at houses".

Well, the fire department does tell people that they need to pay attention to things that might cause fires. The response isn't "well, people should pay attention to all dangerous things! What about car accidents?"

I mean, this isn't a difficult concept to grasp. When someone is raising money for orphans, people don't usually say "but what about money for veterans?" When people are raising awareness about breast cancer, you don't usually tell them "hey, we should be raising awareness for all cancer." They don't get angry that Smokey Bear focuses on forest fires ("Oh, house fires don't matter to you?").

People understand single-issue campaigns for most things, but some suddenly have an issue with it when it comes to African Americans deaths. This naturally raises a few eyebrows.