[stasm]

I found that the one of the best ways to combat jetlag (at last on transatlantic long-haul flights) is to completely forgo eating on the plane. Instead, just drink a lot of water.

In fact, I usually try to have my last meal in the origin timezone at least 16 hours before the first breakfast in the destination timezone. I fly quite regularly from CET to PST and back, and this scheme has worked well for me.

I wouldn't mind if airlines stopped serving free food, thus giving me a choice of not eating at all for a reduced total price of the flight.

The whole ritual seems rooted in the old maritime traditions, while the rest of the experience including the travel time and the seating position, are different and modern.